Apple is a Multinational company located in United States. The design and market electronics. Computer and PC. Company hardware products are knownDrainage PC line,IPod,Telephone AndMember. Apple Software Mac Operating Systems iTunes Media browser iLife Multimedia and Creative Suite software.iWorkSuite of productivity software;OpeningA professional photography package;Final Cut Studio, Industry and professional audio software suite of productsLogic StudioSuite of tools for music production;Safari Browser andIOS, A mobile operating system. The company operates 301 Aug 2010StoresTen countries, and Online Store What hardware and software products are sold. As of May 2011, Apple is one ofLargest companies in the world The knife and the world?s most valuable technology company,Microsoft.
April 1, 1976 Cupertino, California And January 3, 1977 have been added, Apple Computer, Inc., the name, but the word ?computer? January 9, 2007 removed, with the company 30 years ago, the company continued to showConsumer electronics.In addition to the traditional focus on the market for personal computers in September 2010. Apple?s 46,600 employees and 2,800 temporary full-time employees worldwide and annual sales worldwide of $ 65.23 billion had.
If the vision of different reasons, aesthetic design completeSpecific campaignWhat Apple?s consumer electronics industry has a unique reputation. Especially in the United States is based on a client?s company and brand, dedicated, too.Fortune United States of America?s most admired company in the name of the Apple magazine. , 2008, 2008, 2009, and in 2010 the company has received Critical mass Labor contractors, environmental business, and process.
Apple History:
??????????? Apple, was established on 1 April 1976 Steve Jobs, Steve Wozniak And Ronald Wayne When to sell Apple personal computer kit. They were hand-built by Wozniak and first shown to the publicHomebrew Computer Club. Apple has sold asMotherboard (WithCPU,RAM, Written and first class video chip) is considered less than today?s personal computers. Apple?s sales in July 1976 and 666,660,000 (2011 U.S. dollars, the market value of $ 2.572 adjusted for inflation was set.)
Apple II On April 16, 1977 atWest Coast Computer Faire. It?s great rivals, the differenceTRS 80AndCommodore PETAs it come with color graphics and an openArchitecture. Although the model as a common storage cassette, May 1 1 / 4 inch of the place by the introductionFloppy DiskDrive and interface,Disk II. By the end of 1970, Apple Computer was the staff of designers and production line. The company?s disastrous startApple IIIIn May 1980, in an effort to compete withIBMAndMicrosoftBusiness and corporate computer market is.
Steve Jobs started work onApple LisaDrainage. High price tag and limited by the failure of commercial software titles.
Apple launched the Macintosh in 1984. The first known now for $ 1.5 million that was announced byTelevision commercial, ?1984?. It was directed byRidley ScottBroadcast during the third quarterSuper Bowl XVIII22 January 1984, and now Apple?s successes and ?best? is considered a critical level.
1986 ? 1993, Apple introduced the company?s specific model. Products is a process. But this period of growth and decay.
By the early 1990s, an alternative to the Apple Macintosh platform was designed,UX /. Apple Mac is the only online portal in which he is used to provide early EWorld, Developed in collaboration withAmerica OnlineMac friendly design and other online services as an alternative toCompuServe. Apple has faced competition fromOS / 2AndUNIXIf the sellerSun Microsystems. Macintosh instead of a new platform, or reworked to run on more powerful hardware will be needed.
August 15, 1998, a new Apple computer that is reminiscent of an introductionMacintosh 128K:iMac. iMac design team was led by Jonathan Ive Which will be designed,IPod AndTelephone. iMac modern technology and unique design is transparent, and nearly 800,000 units sold in first five months.
OnWorldwide Developers ConferenceJune 6, 2005 speech, Steve Jobs announced that Apple would begin producingIntelJanuary 10, 2006 Mac-based computer in 2006. NewMacBook ProAndiMacApple computers use Intel agoCore duoCPU. August 7, 2006 Apple Mac product line to Intel chips, announced a year ago has changed.
The delivery of lectures Macworld Expo Was the main attraction. The event also saw the announcement of Telephone and Apple TV.
Product:
- Mac mini2005 of users and sub-desktop computer introduced in server
- iMacDesktop computer users, who in 1998 introduced
- Mac Pro, Workstation Class Desktop 2006, Power Macintosh computer instead of
- MacBook, 2006, iBook consumer notebook in place
- MacBook ProBusiness Notebook introduced in 2006, PowerBook place
- MacBook Air, Very thin, ultra portable notebook introduced in 2008
Sales of Apple Mac computers, including computer accessories, is a form ofAirportsWireless networking products,Time Capsule,Cinema Display,Magic Mouse,Track Magic Pad,Wireless keyboardAndApple Battery Charger.
- Member
- IPod
- IPHONE
- Apple TV
Culture Corporate:
??????????? Apple created a very successful year in 1970 with companies bucked the traditional notions Corporate culture (Large, comfortable clothing and the flat versus informal) should reflect the organizational hierarchy. Similar cultural aspects from the same period, other companies are among the most successfulSouthwest airlinesAndMicrosoft. In fact, the company stands as a serious contenderIBMThat said, the influence of founders, Steve Jobs often walked barefoot in the office was still AppleFortune 500Company. To?1984? TV ad The companies themselves from their competitors tried to distinguish marks an important measure.
| Apple?s Innovation Strategy: |
Strategy and Leadership:
On every detail to use the machines. Packaging strategy, but the market operating in a relatively streamlined portfolio approach enables Apple to run it. Product and found it.
Sourcing ideas and creative design:
Customers looking for more designs. Apple and test new ideas on how to interact with the customers. simple recursive technique results in smoother operations. Products. Product development with continuous testing and retesting of a working group should be a tight team.
Development and Use:
Apple rolled products with beta testing. Apple engineers have known for a week to work 90-100 hours and beat the odds before you miss deadline.
Apple does not just build a good product, but creation. To capture product cost is very good business model.
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Business strategy:
??????????? Apple?s biggest period competitor.In Microsoft, Apple?s business strategy, is one of the software. It was the biggest mistake from Apple. With a focus on software market, Microsoft, Apple hardware, computer software architect is contrary to the whole line. Apple?s made mistakes, he was presented to members in 2000. Apple Personal electronic equipment, CD player and MP3 music player market strategy, to take advantage of Apple?s market strategy. Apple Gadgets, the software development tools designed to not only maintain, that Apple, a large Hot iTunes.It was rebellion. Record companies and music into a problem was convincing strategy.
Apple swot analysis
Power.
- Apple is a very successful company. IPod in the second quarter to $ 320 (June 2005), music player sales, increase profits. Consistent brand image was also an increase in sales of Macintosh computers. Apple iPod a whole new series of corporate groups in other parts of the purchase is a brand that provides access. Product sales brochures are also very strong, and a significant contribution to Apple?s revenue represents.
- Important.New product brand has an opportunity to expand, it is.
- Apple their music download file the music industry is under pressure, increase in value. iTunes (or download music files) from many of these companies to make more money selling the original CD. Apple music store iTunes, but 22 million iPod digital music players and sold over 500 million songs. Legal music downloads in the U.S. is good for 82 percent. The Company believes, but it provides music products, a company that can be considered as weakness.
- Some experts have warned that the swap could confuse Apple?s consumers.
- A mobile phone and music player from Apple?s iTunes format is the ability to develop technology. Download Motorola ROKR mobile phone is developed by Sony Ericsson. Music, color display, stereo speakers on mobile phones and digital camera software, USB cable system.ands are available, pauses for a new technology when Apple a call comes in and strategic alliance opportunities.
- PODCASTS radio shows that can be downloaded from the Internet, download and listen to iPods and other MP3 devices play facility.
- The popularity of iPod and Apple Mac are subject to demand, and demand for our products and affect the economy will start stuttering.
- This modern and fast moving consumables market is a high product substitution effect. If this theory iPod and MP3, but on the whole CD, DAT, and Vinyl. Tomorrow?s technology might be completely different. Wireless technology can reduce the need for physical music player.
Weaknesses.
Opportunities.
Risks.
?
The company in 1970, Steve Jobs, Steve Wozniak and Ronald Wayne started. Current Apple CEO Steve Jobs and a highly efficient job.Since our products work with the staff to work with the company are more productive. Apple?s core business initiatives, customer relationship management. Internet business model Apple has used many different types. Computers used in daily business e-commerce sales expertise to help other companies. Users iPods, computers and e-commerce and business than other products are sold to businesses. With publicly funded institutions, company, e-commerce, the sale of all products of Apple. Different groups of customers as you can work with Apple. Apple?s purchase of many different payment options are offered.
- ^ABLinz Mayer, Ronald W. (1999).Apple Confidential: Apple Computer Inc., the original story. No starch press.
- ^ABCDEFGHIApple 2010 Form 10 K
- ^Macworld UK ? 300th Covent Garden Apple retail store grand opening is to close. ?Macworld UK. August 7, 2010 was taken.
- ^(USA) ?Apple Retail Stores ? Stores List. Apple Inc.. August 7, 2010 was taken.
- ^An online store is located on U.S. versionhttp://store.apple.com/us
- ^Top half, Ashlee Vance (26 May, 2010).?No one at Apple Microsoft TechnologyNew York Times.
- ^ABApple Investor Relations FAQ, March 2, 2007, Apple Inc. has taken.
- ^?K 8 Form SSA ?.?(PDF). January 10, 2007. December 8, 2007 was taken.
- ^Markoff, John(January 9, 2007).New Mobile Phone Apple fan sign.New York Times. January 9, 2007 was taken.
10. ^?Apple, Google tops in loyalty survey?MacNN. July 11, 2006. August 18, 2008 was taken.
11. ^Fisher, NC (17 March, 2008).?America?s most admired companies.?.Fortune157 (5): 65-67.
12. ^Colvin, Jeff (March 16, 2009).The world?s most admired companies 2009 ?.Fortune159 (5): 76.
13. ^The world?s most admired companies. ?.Fortune. March 2010. March 7, 2010 was taken.
14. ^ABMusgrove, Mike (June 16, 2006).Sweatshop Factory Conditions abuse. Washington Post
15. ^AB?Environmental Group Hits Apple?.
16. ^Apple co-founder tells his side of story
17. ^Computing Pioneer Steve Wozniak talks withNPR. September 29, 2006.
18. ^Wozniak, Stephen.Homebrew and How AppleAnd Digital Daily?s. March 2, 2007 has been.
19. ^Kahney, Leander.Reconstruction of an apple from the past,WiredNovember 19, 2002.
20. ^Consumer Price Index (Estimate) 1800-2008. Federal Reserve Bank of Minneapolis. December 7, 2010 was taken.
21. ^?BBC News, History of Technology?. November 15, 2007. January 19, 2008 was taken.
22. ^?Computer (ComputerHistory.org) history museum?. CollectedActuallyOn 2007-03-26. January 19, 2008 was taken.
23. ^Game producers (TV Show): Apple II. January 6, 2005, broadcast.
24. ^?The original ad features a picture of US666.66 price?.
25. ^Wozniak, Steven?iWoz?Page 180.W. W. Norton, 2006.978-0-393-06143-7 ISBN
26. ^?Apple chronology?.Fortune(CNN). January 6, 1998. September 11, 2008 was taken.
27. ^?Apple Inc.?.MSN Encarta. CollectedActuallyOctober 31, 2009. March 2, 2007 was taken.
28. ^Steven Weyhrich (April 21, 2002).?Apple II History Chapter 4?. August 18, 2008 was taken.
29. ^ABHormby, Thomas.Apple II VisiCalc and the riseLow End Mac, September 22, 2006. March 2, 2007 has been.
30. ^Bagnall, (2005) Brian beaches, spectacular rise and fall of Commodore. Various pressures. PP 109-112.ISBN978-0-9738649-0-8.
31. ^Personal Computer Market Share: 1975-2004The figures show Mac higher, but this is not a model.
32. ^Coventry, Joshua.Apple III Chaos: If Apple had tried to enter the business marketLow End Mac, September 1, 2006. March 2, 2007 has been.
33. ^Landley, Rob (September 18, 2000).?Fool.com: Xerox PC captured on the battlefield.?Motley fool. August 12, 2008 was taken.
34. ^?Apple 1.986 30-1.976. August 12, 2008 was taken.
35. ^Hormby, Thomas.Apple?s Lisa, 1979-1986 HistoryLow End Mac, October 6, 2005. March 2, 2007 has been.
36. ^?Apple 1984: Introduction to Cultural History in the Macintosh personal computer.?.
37. ^Apple?1984 Super Bowl commercial is still on as a turning point. ?USA Today .. January 28, 2004.
38. ^Leopold, Todd (February 3, 2006).?Why is not 2006?1984?.CNN. May 10, 2008 was taken.
39. ^Cellini, Adelia (January 2004).?Story: 20 Big Apple Brother ?TV commercial for the ?1984?.Macworld21.1, page 18. CollectedActuallyJune 26, 2008. May 9, 2008 was taken.
40. ^ABHormby, Thomas.Bye Woz and Jobs: How the first Apple era ended in 1985Low End Mac, October 2, 2006. March 2, 2007 has been.
41. ^?When desktop publishing was invented?. April 30, 2007 was taken.
42. ^ABThomas Hormby.Sculley years: growing up with Apple MacintoshLow End Mac, February 22, 2006. March 2, 2007 has been.
43. ^Spector, G (September 24, 1985). ?Education market, Apple?s Jobs, a new company, started task?.PC Week: P 109.
44. ^Hormby, Thomas.How Apple PowerBook born 1991, conquered the portable marketLow End Mac, November 23, 2005. March 2, 2007 has been.
45. ^Performa ?Macintosh. Apple World Vectronics. November 29, 2010 was taken.
46. ^AB?Apple II history, 11 men.?. August 12, 2008 was taken.
47. ^?1990-1995: Why Windows World?. August 12, 2008 was taken.
48. ^Hormby, Thomas.Apple vs. Microsoft GUI lawsuitLow End Mac, August 25, 2006. March 2, 2007 has been.
49. ^?Michael Spindler: Apple on the Peter Principle.?. August 12, 2008 was taken.
50. ^?1990-1995: hitting the wall?. August 14, 2008 was taken.
51. ^?Power Macintosh 6100?. August 12, 2008 was taken.
52. ^Chaffin, Brian.?Apple CEO Gil Amelio, former new CEO | Mac Observer?Mac Observer, 6 February, 2001. August 15, 2008 was taken.
53. ^?Apple Computer Inc., Next Software Inc. acquisition completed.?. Apple Inc.. February 7, 1997. CollectedActuallyJuly 24, 2001. June 25, 2006 was taken.
54. ^Apple Macintosh and Microsoft?s commitment to build the next generation of voice softwareApple, Inc., 06 August 1997.
55. ^Harreld, Heather.?Apple gains in tech, agency customers, the next deal.?Federal Computer Week, January 5, 1997. August 15, 2008 was taken.
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Category: Free Essays, Information Technology
Source: http://writepass.co.uk/journal/2012/12/british-institute-of-technology-and-e-commerce/
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