Karen?s business is online only ? there is no brick and mortar location ? and it is all about sharing resources, tips and coupons that can save families money. ? Karen said that social media has been key to creating a strong word-of-mouth influence for Saving the Family Money. ?She also shares information about her business with other websites and on Facebook and Twitter.
Karen is clear about the fact that excellent, responsive customer service has been a huge part of her success. ??Being personally involved has made a big difference? she says. ? She shares her own name and photo on the site and it lets people know that they are dealing with a real person, not a big corporation. ?She responds to emails, questions and comments on her site as well in a timely manner, ?which has increased her influence. ?She says that readers that she meets in person call her by her first name when she is spotted around town . . . and they don?t hesitate to say hello and introduce themselves. ?She said that being approachable and helpful has really helped to develop her business.
When asked about how she keeps her creativity ?on tap?, which is so important for small businesses, she says that creativity?does not flow all the time. ? ?There are days when it?s ok to lack creativity?, Karen says. ??Keep up to date with social media, technology and what is happening in the world.? Don?t get stuck doing everything you?ve always done.? ? Karen suggests that it is important for small business owners to watch businesses that you admire, along with your competition, to see what is working for them . . . and give it a try! ? She states that you have to keep learning and growing to be successful.
Saving the Family Money does very well online ? the site is very active, with many people commenting and talking. ?There are over 10,000 Facebook followers, which is tremendous for a small business. ? When asked how she achieved such a great online response, Karen answered that it?s important to get people talking about you, in a positive way. ?She said it takes time ? but she also said that ?when you work hard at communicating with your customers, they will be loyal?. ? Karen also says you need to get out of your comfort zone and visit conferences, network and meet people . . . and don?t be afraid to spend money on your Website/online presence to make money.
Congratulations to Karen for her ingenuity and tremendous success in creating an online business that helps so many families. ?You can visit Saving the Family Money online to see the result of Karen?s work.
Source: http://www.web.com/blog/internet-marketing/small-business-success-story-saving-the-family-money/
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