Internet Marketing Rules Blog: Online Marketing - Referral Marketing ...

Referral marketing on the internet is incredibly easy. This is especially true if you have a blog or high content website that is dishing out quality information each and everyday. People will gladly revisit your website and recommend your site or blog to their friends and colleagues - simply because your information is so good.

If you want to get more referrals to your website sales page or opt-in page, the key is valuable information. Nobody wants to recommend a site to someone whose content and information (or product) isn?t very good. So if you want to get more new referrals, focus on quality information, and good customer service.

Yes, I said it. GOOD CUSTOMER SERVICE. Apparently this is a forgotten art in the world of online business. Many vendors who hide behind their computer screen aren?t very interested in helping their customers achieve a goal or solve a problem. They?re just in it for the money, and in it to remain elusive as they receive more and more sales.

But you can?t run a business this way. 80% of your total business revenue will come from sales on the backend (selling to existing customers). And if you?re not being attentive and helping your customer to be more efficient with what they want to do, they will find somebody else to ask their questions to, and eventually, your competitors will scoop your customers right out from under you.

I pride myself on good customer service. Sometimes refunds are a must, but that shouldn?t stop you from continuing on and going out to get more sales. Here?s a true story: In the past, I used to get a ton of sales, and then when 1 refund out of 30 sales came in, I would rearrange EVERYTHING simply because of that 1 refund.

I would change the price, tweak my sales letter, add more ?bells and whistles? to the page, and etc. And I did this because I was young and didn?t realize the reality of refunds in my business. But now that I know better, I don?t let refunds faze me. I keep going, keep getting more sales, and keep earning the money that I know I deserve to make.

So how does all of this tie in with referrals? It?s simple. You can wind up getting a referral from someone who asks for a refund from you!

I used to be an Ebay Powerseller and Top Rated Seller. I remember one time I received a refund request from a customer and in return, I gave her the refund and showered her with 3 free bonuses just for trying out some of my products. The next day she emailed me with great gratitude and told me that I was the best Ebay seller that she has ever done business with. Then she stated that she was going to tell her friends about me.

I was delighted by this gesture.

I know how to take care of my customers, and you should learn how to take care of your?s also. When your customers have a problem, be there to help them out. When your customers ask for recommendations, be sure to help them out. Anything that you can do to make your customers happy, do it.

Take these referral and refund tips and use them to have alot of success in your internet business. Keep these online marketing gems in mind the next time you encounter a refund, or are looking to spur a referral.

Good luck with making your internet business a huge success.

For more internet marketing secrets, simply visit the website below:
http://www.internetmarketing-rules.com/internetmarketing.html

Source: http://blog.internetmarketing-rules.com/2012/09/online-marketing-referral-marketing-and.html

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